Small-business owners should try to think of their social media return on investment in terms of how much they give back to their community, not in terms of how many "likes" or sales leads they receive, writes Jay Palter. By curating content, commenting on other people's work and offering recommendations, "we promote ourselves by promoting others. We attract attention to ourselves by shining a light on others," Palter writes.
5 ways to be a giver, not a taker, on social networks
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