Oscar Mayer intros Bacon Dogs to a spice up the category

05/12/2013 | Advertising Age (tiered subscription model)

Oscar Mayer is bringing to market a hot dog with bacon cooked inside it, an industry first, in time for Memorial Day sales. The company is hoping the surge in popularity of bacon for everything, including milkshakes and vodka, will help lift a sagging hot-dog category. Oscar Mayer will advertise the Bacon Dogs mostly through social media and in-store marketing, while continuing to push the Oscar Mayer Selects natural hot dogs, including through a TV ad from McGarryBowen.

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