PepsiCo tests a dispenser that offers nearly 100 combos

05/12/2013 | Advertising Age (tiered subscription model)

PepsiCo is testing a new counter-top dispenser called the "Pepsi Touch Tower 1.0" that offers about 100 flavor combinations. Denver chain Garbanzo Mediterranean Grills gets the first American trial versions. "This unit is the first prototype in a wide portfolio of equipment we're exploring that will offer our customers variety and flexibility while creating an engaging experience for consumers," says PepsiCo rep Gina Anderson.

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