Wrigley debuts U.K. "Taste Intense" campaign

05/12/2013 | Drum (Glasgow, Scotland), The

Wrigley has teamed with Billington Cartmell on a "Taste Intense" campaign supporting its 5 Gum in the U.K. "We quickly realized that with the old packaging and creative, many did not even understand that 5 was chewing gum," said James Walkinshaw of Billington Cartmell. "We therefore ruthlessly focused on bringing to life the very unique flavor experience."

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Drum (Glasgow, Scotland), The

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