Sale of Rainbow Foods stores draws mixed reactions from shoppers

05/12/2014 | Supermarket News (free registration)

Roundy's Supermarkets has seen mixed reactions on social media after its announcement that it will sell 18 Rainbow Foods stores in the Minneapolis area in deals worth more than $65 million. Buyers plan to convert the stores to various banners, including Byerly's and Cub Foods. Several stores will retain the Rainbow Foods banner.

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