Analysis: Coke's latest challenge -- noncarbonated beverages

05/13/2004 | Bloomberg Businessweek

While Coca-Cola remains the leader in the carbonated soft-drink market, BusinessWeek writer Dan Faust points to the challenge Coke's new CEO faces in the noncarbonated category. Company executives say they're making strides on that front but some analysts assert Coke could be more creative with product and marketing initiatives.

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