FTC wants study on drug advertising

05/13/2004 | Reuters

The Federal Trade Commission (FTC) said the FDA should do additional research on how to make print advertisements more effective in warning consumers about the potential risks of marketed drugs. The FTC said recent FDA draft guidelines encouraging pharmaceutical companies to make drug ads easier to read might be an improvement, but the ads also should highlight risks, not just list possible side effects in small print, and should use printing tools to reduce clutter in the ads.

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