Internet videos depict Brawny Man's makeover

Georgia Pacific's updated rugged spokesman, already relaunched in 2004 as a more "metrosexual" character, is starring in a campaign of intentionally "over the top" short Internet videos called "Innocent Escapes," which portray the Brawny Man attending to his female companion. Fallon Worldwide created the campaign that also includes sponsoring movies on nontraditional channels, product placement and ads in movie theaters.

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Journal and Constitution (Atlanta) (free registration)

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