Campaign touts Zune as the value choice

05/13/2009 | Adweek

In a new Web-only campaign for Microsoft, MDC Partners' Crispin Porter + Bogusky is touting the brand's Zune Pass music service as the value choice over Apple's iTunes Store. In one spot, former "Apprentice" contestant Wes Moss compares Apple's $1 per song download cost (which translates to about $30,000 to fill a 120GB iPod) with the Zune's $14.99 unlimited monthly downloads. The ads will run on MySpace, Gamefly, YouTube and other sites for the next two months.

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