Get ready for bigger online ads

05/13/2009 | NYTimes.com

A few leading Web sites will be featuring much larger ad units thanks to new guidelines from the Online Publishers Association. "When you are getting robust photos or videos within the story itself, then you can afford to have large ad units because you are not totally hijacking the user experience," said Kyoo Kim, MSNBC's vice president of sales. "It's a value exchange."

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