Interactive magazine pages yield promising results

05/13/2009 | Advertising Age (tiered subscription model)

Magazines are experimenting with digitally interactive ad and editorial pages and finding promising results. Target sold thousands of necklaces through a Woman's Day editorial that provided readers who photographed the page with a link to a mobile Web page where they could purchase the item. More than 2,300 GQ readers who snapped pictures of a Maserati ad were able to download a ring tone featuring the sound of the car's engine. "The melding of magazine and mobile will morph," one magazine marketer said.

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