Online ads prompt variety of responses

05/13/2009 | MarketingVOX

About a third of Web surfers who respond to display ads do so by clicking on them, a recent study found. Nearly half said they searched for the product in a search engine or visited the company's site. "The key message from this study is that online display advertising is far from dead," said the CEO of iProspect, which conducted the survey. An additional 9% said they responded by investigating the advertised product on social-media sites.

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