Tecate launches dual-language campaign

05/13/2009 | Adweek

Heineken USA is trumpeting its Tecate Light brand in ads by Adrenalina, New York that target Mexicans and Mexican-Americans with English- and Spanish-language copy. The English ads feature notable Mexican-Americans, while the Spanish-language ads take a humorous look at two Mexican parents trying to influence their son's choice of beer.

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