Column: Agents' challenge is to sell intangible product

05/13/2010 | TravelPulse

Mark Murphy, president and CEO of's parent company Performance Media Group, explains that travel agents face the challenge of selling an experience or intangible product. Murphy offers ways to make a destination, cruise ship or other vacation easier for clients to understand. First, he says, the agent must have a firm grasp on the product or destination.

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