Did the Preakness go too far with edgy marketing effort?

05/13/2010 | USA Today

The Preakness, which suffered a significant attendance drop last year after patrons were prohibited from toting their own beer or alcohol to the Pimlico infield, has launched a new TV and outdoor effort to woo the 21-to-35 demographic. However, the campaign's tagline -- "Get Your Preak On" -- is being criticized by some for being tasteless, according to this article.

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