Online ad industry is ready, willing to monitor user privacy

05/13/2010 | MediaPost Communications

With online marketers onboard to use the IAB-created icon to indicate ad targeting, the federal government should enact legislation that recognizes these self-regulations, lets the marketplace work in terms of ad campaign ROI and briefs consumers on how behavioral targeting works and their ability to opt out, according to Russell Glass, chief executive officer at Bizo, a b-to-b ad network.

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