Smart companies listen to their critics

05/13/2010 | Bloomberg Businessweek

All companies come under fire now and then, but the best listen to their critics and adjust their business strategies accordingly, writes Peter Firestein. Coca-Cola now invests millions in water conservation, while Wal-Mart has embraced emissions reduction. Along the way, Firestein argues, these companies have secured not just their reputations but their long-term commercial viability.

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