Liquor brands pour ad spend into late-night TV ads

05/13/2012 | Advertising Age (tiered subscription model)

A loosening of voluntary guidelines on accepting liquor ads is bringing the hard stuff back to television. Jagermeister brand manager Amanda Blanco says, "We felt that it was important to speak to our core consumer [of 21- to 29-year-old men], and in order to do so we needed to have a presence on television." Other brands such as Jim Beam, Captain Morgan and Southern Comfort are finding a home on late-night television and cable, typically respecting adult-viewing hours.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
San Francisco, CA