Consumers crave savory flavors

05/13/2013 | Supermarket News (free registration)

As more people snack, they are gaining an appreciation for savory foods, and food and drink makers are responding. "Using savory to balance out sweetness is seen as both a sign of sophistication and something that’s more fun to eat," said Kara Nielsen, trendologist with the Center for Culinary Development. The trend extends into the beverage category with offerings such as Numi Organic Tea's savory lineup, featuring flavors such as spinach chive and broccoli cilantro.

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