As consumers go mobile, advertisers need not be intimidated

With more mobile devices in the U.K. than people, advertisers may be intimidated by the proliferation of ways to reach consumers. They needn't be, writes Lord Saatchi. "As ever, I believe that businesses and the brands they are trying to promote should be free from the shackles of technical intimidation and should be able to focus on what they have always done best," Saatchi writes.

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