Debunking common social media misconceptions

05/13/2013 | Inc. online (free registration)

Contrary to what some people believe, Facebook can be an effective way to reach older customers, writes Michael Mothner, CEO of Wpromote. Mothner debunks several myths related to social media such as the idea that campaigns are only worthwhile if they go viral. "Social media marketing isn't about a big one-time hit. It's about adding value over time," he writes.

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