Forrester analyst: Why being "discovered" by buyers is essential

05/13/2013 | Marketo

The model of "need-match-engage" is ever more important in an age when business-to-business buyers do 70% of the research on their own prior to a purchase decision, writes Peter O'Neill, a principal analyst at Forrester. "Marketers must become great at being found by buyers in their early research phase. ... In a way, successful marketers will 'fool' their buyers into consuming their thought leadership and educational content ... while hardly realizing its source," O'Neill writes.

View Full Article in:

Marketo

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Sales Manager
mGage
Multiple Locations, SL_Multiple Locations
Product Marketing Manager-B2C
RetailMeNot
Austin, TX
Partner Manager
RetailMeNot
Austin, TX
Product Marketing Manager-B2B
RetailMeNot
Austin, TX
Account Director
RetailMeNot
Austin, TX