How tablet apps may alter how companies market their wares

05/13/2013 | Guardian (London), The

With tablets emerging as the platform of choice for mobile marketing, advertisers are finding at their disposal a handful of potentially revolutionary technologies to engage consumers and make their brands stand out, Chris Baillie writes. Among the potential game changers are glasses-free 3D technology that gives mobile shoppers a more complete view of their purchase and haptic technology, which enables shoppers to "feel" a product before buying it.

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Guardian (London), The

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