Kingfisher aims for "Net Positive" impact

05/13/2013 | MIT Sloan Management Review (free content)

Kingfisher was the first large company to receive Forest Stewardship Council certification, but the home-improvement retailer won't stop there, says former CSR director Nick Folland. More than 85% of the company's timber is from sustainably managed forests, and a 2020 goal of 100% is part of its "Net Positive" impact-reduction strategy.

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