McDonald's may jump on breakfast bandwagon with all-day sales

05/13/2013 | Advertising Age (tiered subscription model)

McDonald's is considering serving breakfast all day, seeing the category as a growth opportunity. Taco Bell, Subway and Burger King have recently increased focus on breakfast, while Wendy's is significantly scaling back its recent foray into the daypart. Other franchises that already serve breakfast all day, such as Denny's and IHOP, are trying to cut into quick-serve sales by offering express and to-go versions of their breakfasts.

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