North American mobile app revenue to take off in 4 years, Parks says

05/13/2013 | Rapid TV News (U.K.)

Mobile application revenue in Canada and the U.S. is predicted to approach $22 billion in four years, boosted by in-app advertising and in-app purchases, Parks Associates reports. "Tablet owners show a greater tendency than smartphone users to make in-app purchases, with more than 20% having upgraded from a free to a paid version of an app," Parks Associates' Harry Wang says. "The mobile app market has entered a new, more mature stage where companies need to employ precise segmentation and deployment strategies in order to generate consumer interest and realize successful monetization."

View Full Article in:

Rapid TV News (U.K.)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY
Senior Sales Manager
OnProcess Technology
Affiliate Solutions Consultant
Conversant
Santa Barbara, CA
Ad Operations Manager, The Atlantic
Atlantic Media
Washington, DC
Associate Director of Ad Operations
Opera Mediaworks
New York, NY