What to do when you lose a key account

05/13/2013 | Intuit Small Business Blog

One of the first things you should do when you lose important clients is to ask them why they left, according to Kathy McShane, managing director of Ladies Who Launch Connecticut. This will show them you appreciated their business and allow you to uncover insights you can use to improve your strategy. You might be able to minimize your risk going forward by developing a new customer base that features multiple smaller clients rather than a handful of large ones, experts say.

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