Why your company needs a "sales playbook"

05/13/2013 | Dealmaker365

Your business can improve its strategy by developing a "sales playbook" that aligns with customers' buying cycles, identifies the proper sales tools and creates a repeatable process for success, writes Donal Daly. "When everyone adopts the same sales process, there is a common language that is understood, not just by sales, but by the whole organization," writes Daly, who provides 12 tips for creating an effective playbook.

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