How to market differently in emerging economies

05/13/2014 | MarketingProfs

Mobile phones are at the forefront among platforms to reach consumers in emerging markets, but it's important for marketers to consider several factors that differ from those in the developed world, writes Vasileios Tziokas. He says to take into account cultural differences among these nations, which can affect the best times to reach audiences, and barriers to mobile commerce and data access when developing applications.

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