Michael Kors gives mobile users access to Shanghai show

05/13/2014 | Luxury Daily

Michael Kors is giving mobile users a taste of its recent Shanghai runway show with a mobile application and microsite. "The app lets people anywhere in the world join in the celebration, experiencing it firsthand. ... They can pan around, choose what they want to focus on, and situate themselves wherever they want to be within the event," said Lisa Pomerantz, Michael Kors' senior vice president of global communications and marketing.

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