NASCAR plans social blitz to reach dads across generations

05/13/2014 | Adweek

NASCAR is emphasizing its legacy of fathers and children bonding over racing in a campaign that incorporates Facebook, Instagram and YouTube to reach across generations. The campaign uses Ogilvy & Mather's "Heroes" ad and a social media call for fans to share NASCAR moments. "It makes absolute sense for us to put a stake in the ground and own Father's Day," said Matt Shulman, NASCAR's managing director of marketing platforms.

View Full Article in:


Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Online Advertising Specialist
Tableau Softwarwe
Seattle, WA
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
Denver, CO
Director of Marketing - Denver
Denver, CO