NASCAR plans social blitz to reach dads across generations

05/13/2014 | Adweek

NASCAR is emphasizing its legacy of fathers and children bonding over racing in a campaign that incorporates Facebook, Instagram and YouTube to reach across generations. The campaign uses Ogilvy & Mather's "Heroes" ad and a social media call for fans to share NASCAR moments. "It makes absolute sense for us to put a stake in the ground and own Father's Day," said Matt Shulman, NASCAR's managing director of marketing platforms.

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