NASCAR plans social blitz to reach dads across generations

05/13/2014 | Adweek

NASCAR is emphasizing its legacy of fathers and children bonding over racing in a campaign that incorporates Facebook, Instagram and YouTube to reach across generations. The campaign uses Ogilvy & Mather's "Heroes" ad and a social media call for fans to share NASCAR moments. "It makes absolute sense for us to put a stake in the ground and own Father's Day," said Matt Shulman, NASCAR's managing director of marketing platforms.

View Full Article in:

Adweek

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
IAB
New York, NY
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Marketing Manager/Director
Business Insurance
Chicago, IL
Marketing Manager/Director
Business Insurance
Chicago, IL
Associate Director of Ad Operations
Opera Mediaworks
New York, NY