Why General Mills' CMO leads monthly marketing workshops

General Mills Chief Marketing Officer Mark Addicks brings in some 300 General Mills marketers once a month to look at trends in the industry and talk about current efforts. The class aims to help marketers maintain an outside perspective through a rapid-fire look at what works, what doesn't and lessons to learn from others. "A marketer today has to be incredibly curious and externally focused," Addicks said.

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