Opinion: Online ads need to improve quality assurance process

05/14/2004 | iMedia Connection

The reason that corporations devote the vast majority of their ad budgets (30%) to TV and a small fraction online (2%) is that, as a medium, TV delivers error-free results, mainly because it has had decades to work out the kinks. Until online ads can resolve the quality assurance issue, marketers will be unwilling to allocate more funds to the medium, writes Mookie Tenembaum of United Virtualities.

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