MindShare gets religion to reach largely untapped demo

05/14/2008 | MediaPost Communications

MindShare is using faith-based marketing to court evangelical Christians with media buys in magazines and on TV shows popular with this demographic. Several mainstream marketers, including Pfizer, Tyson, Toyota and the Curves fitness chain, also have reached out to these consumers via faith-based strategies.

View Full Article in:

MediaPost Communications

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY