NBCU holds nontraditional upfront

05/14/2008 | Advertising Age (tiered subscription model)

NBC Universal, instead of delivering the traditional upfront sales pitch, on Monday provided media buyers with an "Experience," at Rockefeller Plaza, where they were shown various multiplatform ad opportunities across various NBCU programs and projects, but not given a hard sell. "They should be given credit because at least they did something different," said Brian Terkelsen, an EVP at Publicis Groupe's MediaVest.

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