Unilever looks to the future of iTV

05/14/2008 | Wall Street Journal, The

Interactive TV represents a potentially lucrative convergence of online and TV advertising for blue-chip marketers such as Unilever, which has inked iTV deals with Comcast and DirecTV Group. In this interview, Jon Stimmel, director of media investment for Unilever in the U.S., and BrightLine Partners CEO Jacqueline Corbelli discuss the future of iTV.

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