Family-friendly sponsors admitted to "Night at the Museum"

05/14/2009 | Brandweek

Kraft Foods, McDonald's and Hershey are among the big-name, family-friendly sponsors for the new "Night at the Museum: Battle of the Smithsonian" movie. Contests sponsored by Kraft, Post cereals, Hershey and a D.C. tourism board will give away trips to Washington and overnight stays at the Smithsonian.

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