A slow rollout for the new Pepsi logo

05/14/2009 | Advertising Age (tiered subscription model)

After an initial push centered around New Year's Eve in Times Square, the Super Bowl and Barack Obama's inauguration, PepsiCo has slowed the introduction of its new Pepsi logo, designed by Peter Arnell. The company will introduce it "over the next year or two," said a spokesman, who declined to explain why.

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