Appeal to ego lands ad copywriter a new gig

05/14/2010 | Mashable

Ad copywriter Alec Brownstein hit on a novel way to get his resume in front of the creative directors he most admired. He bid on their names in Google's AdWords and placed ads linking to his own website, on the assumption that the creative directors frequently searched for their own names. The $6 campaign netted Brownstein two job offers.

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