"Comida Kraft" campaign targets Latina moms

05/14/2010 | ClickZ

Kraft is trying to drive traffic among Latina moms in the U.S. to its "Comida Kraft" Spanish-language Facebook fan page, via a campaign on the social network. The effort, which has attracted almost 3,000 new fans in less than two weeks, includes a sweepstakes component with a $10,000 vacation prize.

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