A formula for using social media to expand your business

05/14/2010 | Small Business Trends

Tyler Garns provides a complex formula for monetizing social-media efforts. The formula uses numbers for revenue per scale, click rate and time spent on social media, among other items, to arrive at the profit from social-media endeavors. He says the formula allows business owners to focus on conversion and foresee possible opportunities and bottlenecks.

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