Kraft's new products focus on convenience and restaurant tastes

05/14/2010 | Drug Store News

Upcoming Kraft Foods product launches will focus on meals and snacks that are quick and taste good, often inspired by restaurant meals. Kraft showcased about 30 new products at the 2010 Food Marketing Institute Show in Las Vegas. "More consumers are 'on the go' and therefore in search of quick and delicious treats, and Kraft Foods is leading the way with reinvigorated foods and beverages that boast both taste and convenience," said a Kraft official.

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