New Paramount-flagged hotel chain aims for global expansion

05/14/2012 | Bloomberg Businessweek

New hotel chain Paramount Hotels & Resorts has laid out a goal of opening about 50 luxury properties around the world and is counting on its ties to Paramount Pictures as a strong value proposition for travelers. "In addition to luxury and services, our hotels will add Paramount entertainment and technology as well as elements of the California lifestyle," said Paramount Hotels CEO Thomas Van Vliet. Among the markets the company is studying are the U.K., Caribbean, Qatar, Oman and Brazil, Van Vliet said.

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