Dodge rides "Fast & Furious 6" in 2 contest promotions

05/14/2013 | Mobile Marketer

Chrysler Group's Dodge is using the Shazam mobile application to activate commercials related to Universal Pictures' "Fast & Furious 6" movie. The spots intermix images from the movie and Chrysler's street and racing technology group, then invite viewers to use the Shazam app to unlock more content and enter a contest to win a Dodge Dart. A separate partnership with Cie Games and the Facebook game Car Town enters Regal Theaters' movie-ticket buyers via Fandango into a contest to win a Dodge Charger SRT8 featured in the movie.

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