McDonald's looks for small ways to augment value-menu sales

05/14/2013 | Chicago Tribune (tiered subscription model)

McDonald's is exploring ways to make small changes in its Dollar Menu to help franchisees keep up with rising food costs, including adding bacon or other toppings to the chicken sandwich for an additional fee. McDonald's Dollar Menu accounts for less than 15% of U.S. sales, but it's a proven traffic driver that is tough for the company to tinker with when commodity costs rise, analysts say.

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