Most affluent consumers are wary of online tracking

05/14/2013 | Mobile Marketer

Some 63% of affluent consumers say they'd opt out of online tracking if they had the option, according to Luxury Institute research. That underscores the importance of relationship-building for luxury brands seeking online success, says Luxury Institute CEO Milton Pedraza. "We underestimate the fact that consumers are concerned about their privacy," he says.

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