Oreo looks to inspire wonder in New Yorkers

Mondelez International is hoping to drum up buzz for Oreos with hundreds of a cappella singers who turned up in New York City's Union Square on Tuesday to lead a sing-along of the brand's new jingle. The stunt is part of its "Wonderfilled" campaign focused on associating the cookie with a sense of joy. Mondelez plans to hold similar events in Chicago and Los Angeles and is posting Vine clips of the sing-along to Twitter.

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