Mondelez International hired 500 a cappella street singers to serenade New Yorkers on the wonders of "Wonderfilled" Oreo cookies. The Martin Agency's 90-second animated campaign anthem for the brand features a singer wondering if giving Oreos to figures such as the Big Bad Wolf or a vampire might brighten their outlook. "It starts with a very simple premise, about how something as small as an Oreo cookie can bring about a positive change in perspective," said Oreo brand director Janda Lukin.
Oreo's "Wonderfilled" campaign starts with animation, street singing
SmartBrief Job Listings for Media