Subtle clues about emotional twist power BBH spot for Robinsons juice

05/14/2013 | Adweek

An ad for Robinsons orange juice disguises its twist ending with enough clever behavioral detail and clues to bear repeat viewings, writes Tim Nudd. The spot by BBH London shows two boys playing and reveals at the end that one is the other's father, implying that the son simply sees his dad as his pal. The final shot uses the copy, "It's good to be a dad. It's better to be a friend," and the tagline, "Play thirsty."

View Full Article in:

Adweek

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Sales Manager
mGage
Multiple Locations, SL_Multiple Locations
Product Marketing Manager-B2C
RetailMeNot
Austin, TX
Partner Manager
RetailMeNot
Austin, TX
Product Marketing Manager-B2B
RetailMeNot
Austin, TX
Account Director
RetailMeNot
Austin, TX